In a recent episode of Made in Iowa, Stacey Sime, CEO of LifeServe, shared the remarkable preservation effort behind reclaiming the hardwoods used in their new headquarters. She pointed us directly to the creative force behind that transformation — Megan Aronson of Aronson Woodworks (https://www.aronsonwoodworks.com/). In this episode, Megan joins us in studio alongside her self-proclaimed “greatest asset,” Jon Kallen of Jennings + Kallen Real Estate (https://www.jenningskallen.com/), to talk about what it truly takes to build something extraordinary from the ground up.
Together, Megan and Jon unpack the power of relationships, the discipline of surrounding yourself with people smarter than you, and the courage required to scale a dream into a formidable player in the woodworking industry. Aronson’s signature “Claze” process — which isolates and enhances wood grain in a bold, graphic way — is redefining how we see and experience reclaimed hardwoods. This conversation is about craftsmanship, innovation, and the kind of partnership that turns vision into legacy.
Presenting sponsor: Wellmark https://wellmark.com/MadeinIowa
https://www.youtube.com/watch?v=gi6_WYf4slY
